I'm Amanda and this is Pearl & Birch
I am your local wedding dress resale expert, lover of all things sustainable and ambassador of love stories for brides across the prairies. I am also a wife, momma and a chunky knit sweater enthusiast. Most of my Pinterest DIY's get lost in execution and my craft glue is always showing. I have a tendency to hoard vintage treasures and am obsessed with shopping secondhand.
I used to be somewhat of a socialite. I spent many afternoons shopping for new clothing and many late nights wearing fast fashion. I collected a closet full of overpriced, name brand status symbols and once wear fashion finds only to find myself years later in a life crisis that made breaking up with my closet one of the easiest relationships I ever ended. And like with most catastrophes, I came out the other side knowing more about myself and what was really important in my life. The unusual bi-product of walking through fire is not only do you learn how quickly you can heal but you also learn what kind of risks you are willing to take, and which ones to always avoid.
So how did this career waitress and restaurant manager become the owner of Winnipeg's only full service bridal consignment shoppe? In Spring of 2016 my husband took a 10 foot fall off a roof and shattered his vertebrae, leaving him bed-ridden and unable to work. Overnight I became the sole caregiver and financial provider for my family of four. And I was terrified. We had no savings and no backup plan. What I did have was a community of friends and family who offered me an enormous amount of support in the form of childcare and casseroles and a closet full of clothing and a smartphone.
I got to work clearing my attic and created a boutique of party dresses, gala gowns and Guess jeans. I starting posting detailed styled shots of my closet on Kijiji and hosting strangers in my home to shop. I sent friends up to my third floor and told them to fill a bag for a mere $20. And I picked up my wedding dress from my mom's house and embarked on a journey to resell my gown to feed my family. Well selling my Coach purses and Chanel sunglasses was easy enough on a buy and sell, a wedding dress was a whole different story. It only took me two weeks and one fraudulent attempt to realize this was going to require a different approach.
Winnipeg did not offer my ideal solution so I decided to create exactly what I was looking for.
And now I am sharing it with you!
I love to write and create. I am a visual person who loves the concept of self expression through clothing. Orsola De Castro, co-founder of Fashion Revolution describe clothing as "or chosen skin...we communicate who we are, to an extent, through our clothing." Pearl & Birch Wedding Consignments is a bridal boutique that connects former brides and their wedding items to future brides . Our vision is to foster a community of conscious consumers and educate brides (and other dress seekers!) on the benefits of buying local and previously loved. We are the only full service wedding consignment store serving the Prairies. Pearl & Birch offers alterations, customization and dry cleaning to any client in need of modestly priced, professionally executed tailoring and cleaning.
Alongside operating an ethical business, we have designed a space that is comfortable, elegant and inspiring. We are proud to share that 80% of our interiors, equipment and fixtures come previously loved and were repurposed or upcycled. Whenever possible, it is the principle of Pearl & Birch Wedding Consignments to remain committed to providing greener business practices and supporting the community and collaborating with local businesses.
Like so many other brides I spent over 12 months planning my wedding, sourcing the décor from online pages and buy and sell sites, agonizing over budgets and finalizing details. My wedding day was beautiful and I cherish every memory as part of our love story. When it was all over, my husband and I sat in the afterglow of boxes and floral wreaths and wondered just what do we do with all of these gorgeous, sentimental and preloved pieces? There wasn't a store that I could just drop them off at, online buy and sells require a lot of maintenance and garage sales weren't a great forum for selling a box of black Eiffel vases. I was ready to let them go, but I couldn't just throw them away! Winnipeg did not offer my ideal solution so I decided to create exactly what I was looking for. And now I am sharing it with you!