There was a point in my life where the only time those words signified anything to me was when they were blaring over the speaker system on a Monday night in some overcrowded, sweaty bar. Yes, Journey may hold a special place in my heart as the anthem of all good party endings but those three words have taken on a visceral meaning in my life since opening our doors one month ago. There is a reason people lay awake at night debating the dollars and sense of pursuing a dream.

I have already committed the cardinal sin of blogging- I made reference to a scheduled post and its content and then failed to follow through on said post. I myself have scrolled through many a blog- kids crafts, DIY's, cooking you name it- only to find the link to fail, the content archived circa 2013 and not a new post in sight. I often wondered, "how do people expect to stay relevant if they aren't engaging weekly with the following they have built up? Like, how long do

Welcome to Pearl and Birch's inaugural blog post. One does not find themselves wading into the wedding arena without pondering the history of the garment we have lovingly committed to tending to. So, while we spend our days frolicking through organza and chatting with eager, smiling brides we thought we would create a space in which we not only explored the bridal world but immersed ourselves in the industry of weddings beginning at the epicenter of all things: the wedding