It has been three months since we opened our doors to the bridal community. There has always been a road map for Pearl and Birch, but if I am being honest it was probably more like scrawled directions on a cocktail napkin. I wanted to create a place that felt traditional in its options and services without the price tags. I wanted to rescue every long-forgotten gown from every closet and style her for a modern day bride. I wanted to build a team of local entrepreneurs tha

My absence has been intentional. Call it a separation of church and state. Running a business these days is like battling a hydra- the moment you cut one of the beasts heads off another appears in its place just as a hungry for your time, your energy and your creativity. The separation comes when you discover you don't really know who you are fighting for. On one hand the obvious choice is my business. After all, this is how most of you found your way here. It must be a