It has been three months since we opened our doors to the bridal community. There has always been a road map for Pearl and Birch, but if I am being honest it was probably more like scrawled directions on a cocktail napkin. I wanted to create a place that felt traditional in its options and services without the price tags. I wanted to rescue every long-forgotten gown from every closet and style her for a modern day bride. I wanted to build a team of local entrepreneurs tha
There was a point in my life where the only time those words signified anything to me was when they were blaring over the speaker system on a Monday night in some overcrowded, sweaty bar. Yes, Journey may hold a special place in my heart as the anthem of all good party endings but those three words have taken on a visceral meaning in my life since opening our doors one month ago. There is a reason people lay awake at night debating the dollars and sense of pursuing a dream.
I have already committed the cardinal sin of blogging- I made reference to a scheduled post and its content and then failed to follow through on said post. I myself have scrolled through many a blog- kids crafts, DIY's, cooking you name it- only to find the link to fail, the content archived circa 2013 and not a new post in sight. I often wondered, "how do people expect to stay relevant if they aren't engaging weekly with the following they have built up? Like, how long do